Formerly known as ElliexoxoFashion, she is a DIY, fashion and lifestyle content creator and model on YouTube. She has garnered more than 1.6 million subscribers thus far.
She launched her YouTube channel in March of 2014 with her first video being "10 Facts about Me."
She refers to her fans as "Elliephants."
She featured her sister Erin in a "Sister Tag" and "Bean Boozled Challenge" video.
She is friends with fellow YouTube star Emma Chamberlain.