She and Niki published their first video to their channel, which was originally called nikiandgabibeauty, on September 3, 2012. The video was a "Demi Lovato Inspired Curls Tutorial."
She is from Pennsylvania and later moved to Los Angeles. She has a younger brother named Anthony. She dated Brandon Grupe and the couple collaborated on a YouTube channel called GabiandBrandon until they separated in 2015. Shortly thereafter, she began dating Collin Vogt.
She and Niki created several videos inspired by Ariana Grande looks and also had the chance to meet Ariana at one of her concerts.